Developing a clear and effective new website is no small task. It all starts with creating content by designing the look and feel & finalizing the texts. When the user experience and all assets are finalized, a developer transforms it into code and breaths life into it.
A new website is only the first step
Because this only can be an extremely hard process, many first time entrepreneurs envision it as an end goal, even though it is only the first step. Because nobody will come visit the website if you don’t invite them and show them the way.
We’ve received many questions recently if businesses should focus on improving / upgrading their website or just leave it as it is and step up their traffic game. The answer is – always take care of the website first. It is your final landing site, where the decisions are made.
External content is just a hook for pooling people to your site
That is why, once your website is developed, it’s on you to promote it. So, what can you do to make that happen?
1. Getting traffic to your website
There are a few areas you should focus on after you finish with your website. The goal of all of the following strategies is to increase traffic to your website, which is the first step of the sales funnel.
Search engine optimisation
All of the content on your website is getting read by search engines (like Google search engine) and they need to understand what pieces of content to show to people who are searching for certain things on the internet.
The process of SEO makes your website content more effectively readable for these search engines, and as a consequence, it is ranked higher.
Blogging is another amazing strategy, and it is extremely connected with SEO strategy. Blogging creates more crawlable pages on your website, adds to your authority, and enables you to optimize for specific keywords.
Competing on specific, carefully selected keywords is key here. There are a lot of different tools that you can use to find great keywords to start writing on.
Social media marketing
The greatest advantage of social media marketing is its ability to connect with hundreds of millions of people around the world. The idea is to create valuable & shareable content that will help your brand become more discoverable. Because it’s also free you can build a community of like-minded people that stays connected to your brand and provides a steady stream of traffic to your website.
2. Measure, analyze & optimize
Google Analytics is a customer behavior-tracking service that you can use to see what pages people are viewing, for how long, and where do they come from. It is extremely important to base your decisions on objective data samples and optimize your website based on it.
Measure the progress of your website on regular intervals. Check the Google analytics daily to make sure people are still finding your website. On weekly or monthly basis compare your website rankings with your past performance and your competitors.
3. Turn website visitors into newsletter subscribers
If your content is valuable and helpful, people will want more of it. Don’t forget about email marketing – it’s still one of the most effective ways to communicate your message.
Email marketing remains an essential tool for driving conversions with 59% of B2B marketers claiming it as their most effective revenue generation tool. With email use expected to top 3 billion users by the end of 2020, there is plenty of people you can communicate with about your new website.
You can build your email list with signup forms and send them monthly or weekly newsletters, informing them about different interesting things that happened in your industry.