How did we help?
- UX & UI design
- Web development
- Conversion optimisation
- Lead generation
- Paid advertising
- Ongoing technical care
The Challenge
Zobni center Ptuj is a full-service dental clinic that has treated over 10,000 patients. Known for their warm approach to patients. They needed a modern website that would reflect their unique culture of care, showcase their comprehensive service offering, and drive new patient bookings.
Main challenges:
- Design a modern, welcoming healthcare website that reduces dental anxiety through its very aesthetic
- Present eight distinct dental service areas with detailed, educational sub-pages, each optimised for organic SEO and paid advertising traffic conversion.
- Build a conversion-focused experience driving first consultation bookings
- Integrate patient testimonials and social proof prominently
- Develop a dental education blog for SEO and patient empowerment
- Create a dedicated “About us” section that humanizes the team and clinic story
The Solution
Welcoming. Comprehensive. Patient-centric.
We designed and built a comprehensive dental clinic website that puts patient comfort at the center of every design decision. The soft blue color palette and friendly typography immediately set a calming tone, while the bold hero statement – “Z nasmehom ustvarjamo nasmehe” (With smiles, we create smiles) , perfectly captures the clinic’s philosophy.
The homepage flows through a meticulously planned conversion journey: a hero with dual CTAs (booking + phone), a scrolling service showcase with eight specialty cards, the clinic’s four key differentiators (quality, warm relationships, safe environment, comprehensive care), a first consultation promotion section, a patient testimonial slider, the “About us” story, a dental blog preview, an FAQ accordion, and a final CTA, creating a seamless path from discovery to booked appointment.
Things to notice:
- Eight-service carousel showcasing endodontics, orthodontics, X-ray services, general dentistry, preventive care, aesthetic dentistry, prosthetics, and periodontology
- Custom #nasipacientisozakon (our patients are awesome) testimonial section with authentic patient stories
- First consultation promotion section with clear pricing and expectations
- Four-pillar differentiation: quality services, warm patient relationships, safe environment, and comprehensive care
- Dental education blog driving organic search traffic and building patient knowledge
- Dedicated “About us” story section humanizing the team and their mission
- FAQ section with transparent pricing and process information
- Anxiety-reducing design language throughout – soft colors, friendly copy, and welcoming imagery
- Dual contact system: online booking form and direct phone CTA for immediate connection
