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How did we help?
- UX & UI design
- Web development
- System integration & automation
- Multilingual setup
- Ongoing technical care
The Challenge
Modri zob is a growing dental clinic brand with multiple locations across Slovenia – Ljubljana, Kranj, Nova Gorica, and Novo mesto. They needed a modern, patient-centric website that would serve as the central digital hub for all locations, clearly present their services, build trust through social proof, and drive new patient bookings through a streamlined appointment system.
Main challenges:
- Design a premium, trustworthy healthcare website that appeals to patients of all ages
- Create a multi-location architecture with dedicated pages for each clinic
- Build a patient-friendly booking system that drives free first consultation requests
- Develop a comprehensive dental blog for SEO and patient education
- Present three service categories (general, preventive, aesthetic dentistry) with detailed sub-pages
- Integrate patient reviews and social proof throughout the experience
- Support multilingual content (Slovenian, Italian, English)

The Solution
Trustworthy. Patient-centric. Multi-location.
We designed and built a comprehensive dental clinic platform that positions Modri zob as a modern, approachable, and highly professional dental care provider. The website’s clean design with a calming blue-and-dark color palette immediately establishes medical credibility while remaining warm and inviting.
The homepage follows a carefully architected conversion funnel: a powerful hero with a free consultation CTA, followed by service category cards, team credentials, a location selector, the unique value proposition (free first consultation), a rotating testimonial carousel, an FAQ accordion, and a content-rich blog section, all designed to educate, build trust, and convert visitors into booked patients.
Things to notice:
- Multi-location clinic architecture with dedicated pages for Ljubljana, Kranj, Nova Gorica, and Novo mesto
- Free first consultation booking system as the primary conversion driver
- Three-tier service presentation: general, preventive, and aesthetic dentistry
- Patient testimonial carousel building social proof across all locations
- Comprehensive dental blog powering SEO and patient education
- Interactive FAQ section addressing common patient concerns pre-visit
- Multilingual support (Slovenian, Italian, English) for cross-border patient reach
- Team presentation section highlighting 20+ years of combined expertise
- Conversion-optimized page structure guiding visitors from awareness to booking
