Genetic testing for a carefree future

The Challenge

Medgen is one of the biggest prenatal NIPT genetic testing centres in Slovenia. They presented us with the challenge of a website redesign, with the goal of utilizing digital marketing strategies and growing their business even more.

Main challenges

  • Establishing a design system that will present them clearly & professionally
  • Sales copy creation
  • Introductory videocall booking system development
  • Integration & synchronization with their own systems

Medgen Full Frame

Our solution

Growth oriented. Automated. Easy to use.

During our discovery phase, we’ve established specific keywords with the most organic search traffic and adapted our sitemap architecture & sales copy creation to that. We’ve developed a design system that will help them present as reliable & advanced leaders of the field.

As our main KPI we’ve established the “free introductory meeting”. To make bookings and scheduling easier for the clients we have developed a booking system that automatically communicates with clients & also integrates directly into their Microsoft Outlook calendar.

Things to notice:

  • Appointment booking system
  • Performance-oriented website architecture


Ready to start a project? Click here

… or send us a message at [email protected]