Afrotera is a family business that is selling exotic African skincare products & natural foods. After years of selling directly on markets & in stores, they wanted to move a part of their sales online. They collaborated with a freelancer that created their e-commerce store, however, they weren’t satisfied with their sales numbers. That’s where we came in.
The main challenges we needed to overcome:
Define their target customer
Develop a marketing strategy
Create content & marketing communication materials
Test & optimise their digital sales funnel
more online purchases
organic growth rate
the average return on investment (ROI)
An effective communication strategy.
We’ve designed our marketing strategy strategically, with a specific order of goals that were spread throughout the year.
create awareness & brand recognition
optimize campaigns for website visits
increase loyalty & the number of returning customers
create retargeting campaigns & optimize for purchases
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