The Challenge

Afrotera is a family business that is selling exotic African skincare products & natural foods. After years of selling directly on markets & in stores, they wanted to move a part of their sales online. They collaborated with a freelancer that created their e-commerce store, however, they weren’t satisfied with their sales numbers. That’s where we came in.

The main challenges we needed to overcome:

• Define their target customer
• Develop a marketing strategy
• Create content & marketing communication materials
• Test & optimise their digital sales funnel