Afrotera
Natural cosmetics & exotic African products
What we did
- Marketing strategy
- Advertising
The Challenge
Afrotera is a family business that is selling exotic African skincare products & natural foods. After years of selling directly on markets & in stores, they wanted to move a part of their sales online. They collaborated with a freelancer that created their e-commerce store, however, they weren’t satisfied with their sales numbers. That’s where we came in.
The main challenges we needed to overcome:
- Define their target customer
- Develop a marketing strategy
- Create content & marketing communication materials
- Test & optimise their digital sales funnel
378%
more online purchases
160%
organic growth rate
10.57
the average return on investment (ROI)
Our solution
An effective communication strategy.
We’ve designed our marketing strategy strategically, with a specific order of goals that were spread throughout the year.
- create awareness & brand recognition
- optimize campaigns for website visits
- increase loyalty & the number of returning customers
- create retargeting campaigns & optimize for purchases