Afrotera is a family business that is selling exotic African skincare products & natural foods. After years of selling directly on markets & in stores, they wanted to move a part of their sales online. They collaborated with a freelancer that created their e-commerce store, however, they weren’t satisfied with their sales numbers. That’s where we came in.
The main challenges we needed to overcome:
more online purchases
organic growth rate
the average return on investment (ROI)
We’ve designed our marketing strategy strategically, with a specific order of goals that were spread throughout the year.