Natural cosmetics & exotic African products

The Challenge

Afrotera is a family business that is selling exotic African skincare products & natural foods. After years of selling directly on markets & in stores, they wanted to move a part of their sales online. They collaborated with a freelancer that created their e-commerce store, however, they weren’t satisfied with their sales numbers. That’s where we came in.

The main challenges we needed to overcome:

  • Define their target customer
  • Develop a marketing strategy
  • Create content & marketing communication materials
  • Test & optimise their digital sales funnel
Our solution

An effective communication strategy.

We’ve designed our marketing strategy strategically, with a specific order of goals that were spread throughout the year.

  • create awareness & brand recognition
  • optimize campaigns for website visits
  • increase loyalty & the number of returning customers
  • create retargeting campaigns & optimize for purchases


Ready to start a project? Click here

… or send us a message at [email protected]